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Our Chronicles

March 23, 2021

Why we do things with intention

What you put out into the universe is important. Make sure you are proud, they're within your values, and they make you smile. 
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March 12, 2021

Our Vision for Sustainability

Building for a sustainable future means environmental and social responsibility. Read where we are starting and what our vision looks like. 

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February 22, 2021

Our Initiatives

What the dream of our daughters' future looks like.
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February 11, 2021

About Fiona

I am an eternal optimist. I live in the silver linings. Lots of moving around in my childhood and adolescence (9 countries by the age of 18) formed my worldview...
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February 2, 2021

Our Values

How arriving at our business concept drove self reflection and defined our purpose and brand values: thoughtful, grounded, and playful. 

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February 2, 2021

Our Origin Story

Mothers who want to make their daughters proud are building a world of possibilities.
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